The 1975 Digipak Analysis

This digipak has a consistent colour scheme of black and white, this gives the impression that the band may be gothic. However the font contrasts with this as it looks vintage; which make the digipak mysterious as if you didn't know the band you wouldn't be able to tell the exact genre straight away. The digipak is very simple but also eye catching due to the illuminated image in the centre of the digipak, this makes the name of the band the centre of attention as it brings it to the forefront. Consequently, this is clever as the band name is jumping out at you and grabbing your attention. The font used is also distinctive, yet simple creating a band image as the name will become recognisable due to the font used. The band do not appear on the front, this is because many indie/alternative bands opt not to appear on the front as they would rather an image or a simple layout that is more interesting and intriguing.

The back of the digipak carries on the black and white colour scheme, this is important as it will appeal to the audience due to being consistent and cool. Also, a different simplistic font has been used, this is because the band doesn't need something that tries to jump out at the audience at the back, the alternative unique, basic look is what attracts their target audience.

The inside folds out and keeps the black and white colour scheme, therefore this contains pictures of the band; which will attract the bands target audience. The lead singer is the main focus of the picture, as he is standing at the front. This is because the target audience can relate or are attracted to the lead singer due to him being the main focus is the songs the band produce and him being more familiar to the audience. The clothing the band are wearing also contributes to the colour scheme due to being casual and laid back; which is clothing you would expect from the genre of this band. The band appeals to males and females, as females would want to be with them and males would want to be them.

The CD inside the digipak is also very simple and has the bands name on it, in the same font as the the front of the digipak. The colour scheme is also consistent on the CD; which coordinates the whole digipak, making it more appealing to the consumers eye.