1) Music videos demonstrate genre characteristics: The genre of this music video is House, therefore this video demonstrates this by showing a woman on her nights out. Consequently, the video consists of alcohol, drugs, flashing lights and crowded clubs. Also the woman is the main objective of the video; which is stereotypical and has a constant close up of her face to show her experiences during her nights out. The video also shows her to be highly drunk as you would expect, however she isn't dressed provocatively and is more realistic as her makeup isn't in perfect placing; which is also a characteristic of the music genre of House.
2) There is a relationship between lyrics and visuals: This video consists of an up close following of a woman while she's been on several nights out. Therefore the there is a relationship between the song and the visuals as the song is about staying in the habit of going out or being high. Consequently, you see in the video that the woman looks sectioned out of from everybody else which relates to the lyrics 'can't go home alone again'. Also the video is consists of night clubs and alcohol, this also relates to the lyric 'where the fun ain't got no end' therefore the video shows a woman constantly going out to clubs.
3) There is a relationship between music and visuals : In this music video the relationship between the music and visuals is seen very clearly. Therefore in this video when a beat is changed or moved at a faster pace the is a camera shot change. Consequently, this makes the video run smoothly with the music. In addition when the beat of the song is the same, there is slow motion shots used as it is staying the same.
4) The demands of the record label will include the need for lots of close ups: Throughout this whole video, the constant focus is the close up of the main woman.
5) There is frequently reference to notion of looking: The scenes in this music video are constantly changing in a fast motion. Also the video could be seen as a voyeuristic treatment of the female, as the camera is constantly focused on her, therefore as a viewer you are always drawn to her and what she is doing in the video.
6) There is often intertextual reference: This music video has it's on story line; which can be worked out very easily due to the scenes shown in the music video.
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